Original Content

I went on a week-long vacation last month. My main goal was to get away, enjoy the outdoors, spend time with my boyfriend and generally “disconnect” from the real world. My days were spent outdoors attempting to be “one with nature” but, that idea of disconnecting didn’t happen as well as I’d hoped. While I did manage to keep my everyday life at bay (i.e. work, school, routine), I managed to somehow discover a new show on Netflix called “Orange is the New Black.” I spent evenings back at the hotel watching all 13 episodes of the first season.

I had heard about “Orange is the New Black” from a few friends and had read about it online. But I didn’t quite get what all the hype was about. And then I watched it. And now I am hooked.

But this post isn’t about the show. It’s about the bigger idea here. It’s about innovation.

Prior to watching the show, I had thought of Netflix simply as a streaming service that provided previously aired tv content and movies at my convenience. While that alone is a novel idea, it just didn’t draw me in much. I mean…Blockbuster was cool, but their lack of innovation led to their demise. And after the Netflix snafu a few years back, my perception of the company wasn’t exactly pristine.

Fast forward to my vacation, and I am now officially a Netflix subscriber. What took me so long, right? But really, “What took Netflix so long!?”

I subscribed to Netflix because now I have a show to look forward to. One that isn’t offered anywhere else. It has an amazing storyline and most importantly: it is original content. This isn’t the company’s first foray into original content; recently they also aired a U.S. version of House of Cards. And that target audience ate it up.

Why does this matter, you ask?

Well, Netflix just blew past its competitors (namely, Hulu) and has begun competing with the likes of HBO. This Forbes article sums it up pretty well. While Netflix will continue to provide various titles (albeit curated) for its subscribers, it now offers something for that other group (like me) who doesn’t necessarily see an added benefit to paying for shows that don’t interest them much. By focusing on innovation and making their way into original content, they have grown their consumer base and really proven that a company can cater to a variety of customer segments. They got me, didn’t they?

What are your thoughts on the Netflix strategy? Do you see any areas for improvement?

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Inspiration

It has been a few months since I last wrote on here. I could say it’s because my first few months in New York have been a whirlwind (really!) but I have admittedly been avoiding writing in here. Part of me feels that I have nothing good enough to contribute. And part of me is just.plain.scared.

I have been going back and forth for some time trying to figure out what I want this blog to be about. My reason for starting this blog was directly tied to my moving to New York (read here) but there are so many things that I want to try to write about that I don’t want to just make it about living in the city. Also, the fear of writing has been so paralyzing, I have put off writing anything. But this semester, I am taking a class in Digital Marketing, and one of the weekly assignments is to write a blog post. And even that has made me a little queasy. But then, as if the universe had heard my calling, I came across this on my way home from work:

InspirationImage from here.

It was on display in the window of an art gallery I have walked by every morning since I moved here. I hadn’t previously really paid much attention to it, but today for some reason I decided to stop and actually read it. It was simple; black font on white paper with a simple black frame. As cliche as it may sound, it was just what I needed. One line really stuck out: “Start doing things you love.” This blog, to me, is something I love – it is the reason I started this in the first place. So I will begin again with love.

NYC 101

I have been in New York for about three weeks now and I am almost, sort of settled in. Working full time and going to school full time have not made it easy to get settled in as efficiently as I’d like, but I have a place to call home and a pillow to lay my head on.

So much has happened in three weeks, I can’t possibly begin to detail all of it. Just off the top of my head, here are some things that I think are worth mentioning.

  • Pantyhose are not just for old(er) women. They do actually serve a purpose.
  • Moving is draining. Moving to a whole new state is a whole new level of draining.
  • Dry weather is no joke. Get a humidifier.
  • People go out late in Miami. New Yorkers take it to a whole new level.
  • There is such a thing as a “New York minute”.
  • The subway isn’t always as reliable as you think. There is usually always some kind of delay due to construction. Especially on the weekends.
  • Grocery shopping is…well, let’s just say that I miss Publix.
  • Bored? That’s impossible in New York.

It’s late. I’ll think of a few other things later…picture updates soon.

Big Move to the Big Apple

Back in November, I learned I had been accepted to grad school in New York City and soon thereafter I began going through my checklist of “things to do for a successful move”. I officially sold my car yesterday. And in a couple of weeks I will be the proud new owner of a New York City Subway MetroCard. My one-way ticket has been purchased, and on January 20 I fly out of this tropical paradise that has been my home for the past 23 years and make the 1,250-plus mile flight to my new home for the next two (or more?) years.

This blog is mainly here to serve as a place to share my thoughts and experiences as I embark on my new adventure in The Big Apple. It will also serve as a place to share my thoughts on other topics, but my motivation for starting this is directly linked to my move so….here goes!