Digital Marketing 101

When I first started this blog, I was determined to make something of it. But I was unsure about where I wanted it to go. Thanks to my digital marketing class this past semester, I have had the chance to share my thoughts on topics relating to what I work on and what I am studying. As our last assignment this semester, we were asked to list the top five key points that would help a person who is not so well-versed in digital marketing. While there are many intricacies to digital marketing, the following five points provide a good big picture.

1. Know your audience. Knowing who your audience is and what they like helps guide the direction of your digital marketing plan or campaign. Ask yourself who is buying your? Why are they buying it? What websites do they frequent? The more insights you can get, the better picture you can paint of your consumer.

2. Have a strategy. Just like you would with traditional marketing, you need to have a strategy. You can just start using social media willy-nilly or advertising all over the internet. Know what the plan is and use it as the guiding force for your campaign or overall digital branding endeavor.

3. Set goals. Measure. Think about what you are looking to get out of your digital marketing strategy. Do you want to increase overall brand awareness or number of shares for a specific campaign? In marketing, we call these key performance indicators (KPIs). Having these in mind, you can measure your progress and identify areas for improvement, which can lead to better planning for future goals.

4. Make it relevant. This goes back to knowing your audience. Don’t talk about things that wouldn’t interest your audience. Also, don’t start a conversation or advertise about a topic if it doesn’t somehow tie back to your product or service.

5. Social media and digital marketing are not synonymous.¬†This is where people get thrown off. Yes, social media is a part of digital marketing, but digital marketing is not just knowing how to use social media. Digital marketing includes online advertising¬† (i.e. Adwords and AdSense), website optimization, and email marketing among others. Use the array of tools available to you and don’t just think you’re covered with social media.

What are some key takeaways you recommend? Is there anything you have come across that works or doesn’t work for you?

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