The World at Your Fingertips

Not many things are available online. At least that’s what I used to think. And then I discovered Amazon.

With the exception of produce, I have purchased everything from food, to furniture, to clothes, to toiletries, to jewelry, to books, and cleaning supplies from Amazon. The convenience factor Amazon provides is worth every penny I have spent on the site. And speaking of pennies, Amazon’s prices are really reasonable, at times even lower than brick and mortar stores.

AmazonAmazon’s strategy is simple. They provide everything (or almost everything) a person can possibly need to purchase in one convenient location. Even their logo says it all. The arrow goes from the ‘A’ to the ‘Z’ and serves as a smiley face in the process. Hadn’t noticed? Check out the logo for yourself on the left!

Not only is their product availability really broad, but their customer service is equally as accessible. I have had a couple of issues with the delivery of some items, and Amazon’s customer service department has provided me with excellent service every time.

I really feel that Amazon has made itself a part of its customer’s lives without them really realizing it. I first started using Amazon for school books. And then I decided to use it for other miscellaneous items. When my friend gave me the Kindle Fire for Christmas a few years ago, I started using it for movies and apps. And then, suddenly I was buying everything from their site. When I moved to New York, I really found it extra helpful given I didn’t have a car and having bulkier items delivered to my place made things really simple.

I have thought long and hard about where Amazon might fall short. They have customer reviews, easy returns, prime membership perks, etc. But e-commerce is still fairly new, so I would imagine that Amazon’s consumer base tends to skew on the younger end. According to Quantcast, Amazon’s largest consumer base is between 25-34, followed by the 35-44. The lowest groups are under 18 (that’s a given) and those who are 65+. I really don’t think this has much to do with Amazon so much as the 65+ group not being accustomed to shopping for their things online. However, as Gen X-ers and Gen Y-ers get older and fill that category, I am sure Amazon’s demographics will be more evenly spread out.

What do you think about buying things online? Is there a specific item you purchase online all the time?